Launching a product brand is easy to imagine and hard to execute. Most founders don't struggle with the idea — they struggle with finding a manufacturing partner they can trust, understanding whether they need an OEM or an ODM manufacturing model, and coordinating sampling, production, quality control, and shipping across borders without losing months (or margin) to miscommunication.

That's the gap Kingmansa LaunchPAD was built to close.

LaunchPAD is a specialized OEM ODM brand launch program from Kingmansa, a Canada-based global B2B marketplace, designed for entrepreneurs, investors, importers, and existing businesses who want to go from a product idea — or an underperforming supply chain — to market-ready inventory, with one accountable partner managing the process from end to end.

What Is Kingmansa LaunchPAD?

Kingmansa LaunchPAD helps buyers source, manufacture, quality-check, package, and deliver products through a vetted global supply chain network, with a current focus on manufacturers in Bangladesh — a country that has quietly become one of the world's most competitive sourcing hubs for apparel, textiles, bags, and private label goods (see our guide on importing from Bangladesh).

Rather than handing buyers a directory of unverified factories and leaving them to negotiate, sample, and inspect on their own, LaunchPAD positions Kingmansa as a single supply chain coordination partner — reducing the guesswork that usually comes with sourcing overseas for the first time.

OEM or ODM? LaunchPAD Supports Both Paths

Understanding the difference between OEM and ODM is the first decision most brand founders face:

OEM (Original Equipment Manufacturer): You bring the design and specifications; the factory builds to your exact requirements. This route gives founders more creative control but requires more upfront input.
ODM (Original Design Manufacturer): The factory already has a base product design; you customize branding, packaging, and minor details. This is often faster and more cost-efficient for founders who want to move quickly.

LaunchPAD is built to support both models, which is why it works equally well for a founder with a fully engineered product spec and a first-time entrepreneur who simply has a category and a brand vision. If you're still weighing which model fits your business, our broader global product sourcing guide breaks down how buyers typically choose between direct manufacturing relationships and platform-supported sourcing.

How the LaunchPAD Process Works

LaunchPAD follows a five-step, guided process:

Apply — Submit your product category, quantity, budget, and target market through the LaunchPAD application.
Review — The Kingmansa team evaluates your goals and confirms project feasibility.
Discovery — Qualified applicants are invited to a Discovery Call to align on scope and expectations.
Sourcing — Kingmansa identifies suitable manufacturing partners and prepares sourcing options.
Production — Sampling, production, quality checks, and delivery coordination follow through to your target market.

Typical LaunchPAD projects run 8–18 weeks from Discovery Call to delivery, with a suggested minimum order value of CAD 5,000+ — figures that reflect a program built for serious, production-ready buyers rather than casual inquiries. Before applying, it's worth reviewing our supplier verification checklist so you know what questions to bring to your own Discovery Call.

What You Can Launch or Source

LaunchPAD currently supports product development and private label manufacturing across several categories:

Apparel and garments
Bags
Merchandise
Promotional products
Lifestyle and home goods
Private label goods generally

Who LaunchPAD Is Built For

Kingmansa designed LaunchPAD to serve more than one type of buyer:

Entrepreneurs launching a new product brand from scratch
Investors backing early-stage consumer brands that need a manufacturing partner
Importers looking for more reliable sourcing support than an unverified supplier list
Existing businesses expanding into new product lines
Corporate buyers sourcing promotional or private-label products at scale

This is also why LaunchPAD complements Kingmansa's core marketplace, where buyers can already browse verified suppliers by country and industry. LaunchPAD goes a step further for buyers who need a managed, brand-building process rather than a self-serve sourcing experience.

Why Bangladesh, and Why Now

Kingmansa's manufacturing network for LaunchPAD currently centers on Bangladesh, a market with deep, export-ready capacity in apparel and textiles and increasingly competitive pricing relative to other major sourcing hubs. This focus builds on Kingmansa's existing relationships in the region, including its partnership with the Africa Bangladesh Business Forum, which has already helped connect Bangladeshi exporters to buyers across new markets.

As LaunchPAD scales, this manufacturing base gives entrepreneurs worldwide — from Lagos to Vancouver — a credible, Canadian-coordinated entry point into private label production without needing to independently vet factories on the ground.

Ready to Build Your Own Brand?

If you have a product idea, a category you want to expand into, or a supply chain that isn't delivering, Kingmansa LaunchPAD offers a structured way to move from concept to inventory with one accountable partner.

👉 Apply for LaunchPAD or visit launchpad.kingmansa.com to start your application.

Have questions first? Contact the Kingmansa team or explore how the wider Kingmansa marketplace supports buyers and suppliers across 190+ countries.

Explore Kingmansa LaunchPAD